"Link popularity" does not refer to your ability to link up with members of the opposite sex at the local meat market, but rather, refers to the quantity, quality, and reciprocity of the links you have to other sites. The more links you have pointing to your page, and the fact they come from other sites whose content is relevant to yours, and who have lots of traffic, makes you look good in the eyes of the search engines. To the extent you have lots of links to irrelevant sites, or maintain a messy links page, you can quickly start to look like a "link farm".

The quality and reciprocity of your links is probably far more important than the quantity of links you maintain, although some search engines look at quantity also. "Link reputation" is a search engine secret you need to learn.

In addition to the Search Engines liking you, having "link popularity" also means you have a much better chance of human popularity. Well, not you, personally, but at least your web site does. Those high quality links bring you high quality "clicks", which means targeted traffic -- people who WANT to see what your site is about.

ARELIS4 promises to "get a steady flow of free targeted traffic to your Web site while seriously increasing the link popularity of your Web site." It finds Web sites that link to your competitors and assists in getting them to link to your site. You'll also benefit from the new business contacts. Get more customers and more sales with ARELIS!

OptiLink is another great product that, helps you to analyze the incoming links for sites that compete with as well as complement yours. It analyzes not only link popularity, but link reputation, helping you to find high quality link partners, and get them to link to you in the best possible way. Optilink helps you to determine not only which are the best sites to request links from, but how those links should be structured, and also helps you to monitor your link partners to make sure they are still linking to you.

The Value Exchange is fast, ethical, real, and... effective. They put you together with a small number of other quality sites, whose content is complementary to yours. If you and the other website owner agree, a reciprocal link exchange occurs. A simple, but powerful formula, and it's free!